First-ever Canadian ‘Made by Mom’ Advertising Network the Brainchild of Three Mom-owned Companies

Three Calgary-based mom-owned companies to launch the first-ever ‘Made by Mom’ Canadian Vertical Advertising Network, exclusively for parent bloggers and publishers at an exclusive Toronto event. Scheduled for official launch January 2011, the new Canadian advertising network will focus on connecting brands with the most influential target audience online: parent publishers.

Online PR News – 25-November-2010 – Thursday November 25th, Everything Mom, MOMeo Magazine and Entrepreneurial Moms will launch the first-ever ‘Made by Mom’ Canadian Vertical Advertising Network, exclusively for parent bloggers and online publishers. Founder and Editor-in-Chief Michelle Davies and Founder Christie Schultz will be in attendance to launch the new network to an exclusive group of over 700 Canadian media buyers at the Advertising Club of Toronto’s annual holiday event with the official launch scheduled for January 2011.

“The power of mom (and dad) bloggers to influence buying decisions is undisputed, but often brands get on the bad side of bloggers by going about it the wrong way,” says Davies whose site for, by and about Everything Mom is written exclusively by mom (and dad) bloggers. “Our aim is to create a platform that bridges the gap between mom and dad bloggers and brands.”

The focus of the network will be connecting brands targeting moms with the publishers who reach them via their mom, dad, entrepreneur or kid-centered properties and creating synergistic campaigns that are both a win for advertisers and publishers.

“The first-ever ‘Made by Mom’ Canadian Vertical Advertising Network, exclusively for parent bloggers and publishers”

“Because parent publishers are our readers, our community members and often our contributors, we truly understand their needs and more importantly, what frustrates them about working with brands,” says MOMeo Publisher Carla Young. “Our role is tuning into the social media buzz and understanding the latest thinking within the blogosphere and bringing that knowledge back to our advertiser partners.”

Interested in learning more about the new advertising network? Publishers and advertisers can learn more about the new network at

About Everything Mom

EverythingMom is a place for busy moms to kick back for a few minutes, communicate, share and learn. Empowering and inspiring moms to be the happiest they can be while nurturing their families and selves, and promoting their own blogs and businesses is what EverythingMom is all about!

EverythingMom offers tools such as printables and Weekly Meal Plans, as well as featured content, to make your life easier.

About MOMeo Magazine

MOMeo Magazine is an online resource publication for entrepreneurial and work-at-home moms designed to support moms in achieving success on their terms! The daily posts include features and helpful advice to help moms in their work life, in their family life and in finding a little playtime for mommy!

About Entrepreneurial Moms

Entrepreneurial Moms International is a growing family of networking communities built by local mom entrepreneurs to support other mom entrepreneurs in building their own work-at-home businesses. Each local city chapter functions as an educational venue, mentorship program and sisterhood for mom entrepreneurs to grow both personally and professionally.

Entrepreneurial Moms of Calgary 2010 Birthday Bash

A Signature Event Celebrating Your Successes

Date & Time: Thursday December 9, 2010, at 7:00pm

Location: Stir Crazy Family Fun Center – 3355 Sunridge Way NE – Calgary, AB

Cost: $27 for Members and Non-Members alike, while we roll out our new site and renewal options!

Join Entrepreneurial Moms of Calgary Thursday December 9th for our 1st Annual Member Business Birthday Bash!

Entrepreneurial Moms of Calgary isn’t having a real “birthday” this month – our anniversary is in April. But we are being “reborn” in many important ways! With our new site launching, new sister chapters opening their doors, a new partner in MOMeo Magazine, and a new “mother” company Momventures Media Inc., of which we’re now a proud member, we have plenty of reasons to feel like we’re being reborn!

Our Members also have much to celebrate this year! This event is a lighthearted retrospective, and a chance for our EM Calgary community to celebrate how far we have come in business and in life, regardless of where we are in our entrepreneurial journeys.

We are honored to have Entrepreneurial Moms of Calgary Board Member Michelle Sharp-Benson share her inspiring story, the amazing progress she’s made, and her challenges and successes as an Entrepreneurial Mom. To top it off she’s offered to host us at her amazing new facility Stir Crazy Family Fun Centre, a fantastic indoor play centre which she got up and running in only 9 months!

Also meet Entrepreneurial Moms of Calgary’s new Board Members, hear about the new directions our fantastic leaders will take our chapter, and get an update on the big changes within Entrepreneurial Moms International.

Wine, appetizers, and Michelle Benson’s homemade cupcakes will be served. (Yay!)

Attendees will have the opportunity to contribute to our first Entrepreneurial Moms of Calgary Time Capsule, and leave with a birthday loot bag.

Coffee Chat

Date & Time: December 1st, 2010, 7:00pm
Topic: Coffee Chat
Venue: Bridgehead – Richmond and Golden ( there are two bridgeheads in Westboro)

We are running our popular new networking event – perfect for the over worked mommy entrepreneur. Come out and join us for a night of socialization over coffee and dessert. EMO is providing this new venue for our members as an opportunity to network with others in an informal setting. So come out and grab a coffee and get to know your fellow EMO members.


Early Bird Pricing only $20 – Register now!

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Limited seating – please book early

Uplift: Taking your Business to the Next Level

Uplift Paula PayneWe are pleased to present another Entrepreneurial Mom’s Build your Business event on February 16th. Paula Pyne, our guest speaker, is a consultant and expert in helping business owners find their true passion and direction.

Uplift! Your Business – tips, tools and techniques to fuel, mindful positive change and build a strong foundation for your business to position for growth and development. Also learn about Women Inspire and how it can help you- a new peer mentoring program for women in business.

“What is it that calls you to stretch beyond what is comfortable into places that are uncomfortable, and to realize that you are more powerful and more magical than your mind could have believed?” Julia Butterfly Hill

Join us and learn how to take your business to the next level. We are ecstatic HUSH Clothes in Westoboro – a hot, new store where fashion is a lifestyle; has offered to host our networking event. As a special for coming to this event, HUSH has offered you a great 20% off for the evening on all your shopping! Come on out and enjoy the best entrepreneurs in town, and an outstanding business presentation, networking and of course – the hottest and newest fashions at HUSH!

Paula Pyne, Principal, Uplift Consulting & Founder of Women Inspire

Paula is fueled by ideas and people, likes to connect the dots, relate and inspire others. Having been through the rigour of corporate life, MBA training, start-ups, career transition and the rawness of self development work– she gets it.
Her good fortune began with an array of diverse organizations: General Motors, Humber College, Sirius Canada and Knightsbridge where she gained experience in marketing, human resources and education.

With 15+ years business experience, progressing into senior roles, she developed and led effective integrated marketing campaigns, built relationships, educated and created awareness – all of which sparked positive growth of products, services and people.

Paula holds a BA in Psychology, a Human Resources Management diploma, an MBA in Executive Management and recently completed yoga teacher training. She is a part-time professor at Humber College’s Business School, and a certified yoga teacher (250hrs). She was also nominated as a leader for the Hot Mommas Project, which aims to provide positive entrepreneurial role models for young women.

Many years of volunteer work and former board member with a local not-for-profit, iSisters Technology Mentoring, Paula is always looking for ways to be of service and give back to the community.

She loves to spend time with her husband, read and enjoy long hikes in the Gatineau Park. A lifelong learner and yogi, you’ll often see her at Elation Centre or taking an art class at the Ottawa School of Art.

Join us February 16th, 2011 – 7pm

Location – HUSH Clothes – 1440 Wellington st West


Register now!



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